The Bell. Taco Bell’s “pop-up” hotel opens in Palm Springs

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The Bell Hotel, Palm Springs (courtesy: Taco Bell)

Made to order for Taco Bell fans, The Bell: A Taco Bell Hotel and Resort is now open in Palm Springs. When plans were announced for the Taco Takeover a few weeks ago, reservations sold out in just two minutes and now fans can finally check-in for a flavor-filled getaway. This “pop-up hotel” is taking over an existing hotel — the V Palm Springs — for a four-night experience.

Taco Bell has built a curated entertainment menu, with no two days being the same. DJs will rock the stage by day before kicking off sunset performances featuring Feed The Beat® artists such as Wallows, Whethan, FLETCHER and Tate Tucker. Fancy a dive-in movie? Guests can snack on chipotle butter popcorn dusted with Verde seasoning while laying on sauce packet floaties and watching a flick poolside. Traveling from 21 different states, lucky fans who scored rooms will dine against the picturesque Palm Springs desert backdrop while being served an array of Taco Bell favorites, yet-to-be released menu test items, unique drinks and treats.

In between dining and dancing, guests can stop by the hotel’s salon for Cinnamon Twist Braids, Baja Manis and Fire Fades. Those looking for the perfect outfit to complement their new hair and nails can swing by the gift shop or online at the Taco Shop to buy swimsuits designed especially for The Bell, bags, commemorative shirts, fire sunglasses and other summer essentials.

Guests of The Bell will also be treated to some discounted rides from Lyft to visit nearby Palm Springs attractions and discover the city’s lively downtown area.

View all of The Bell’s happenings this weekend by following @TacoBell on Instagram and Twitter.

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